Live life in zest and style

The Australian lifestyle is reflected across an array of consumer products and franchising systems. From fashion, cosmetics, furniture, gifts, toys, games, precious stones, unique jewellery, furniture and homewares; to food and non-food franchising systems, Australian style and expertise is being enjoyed by consumers around the world.

Clothing

Australian fashion is known internationally for the quality fabrics, fresh, innovative designs, and strong branding.

Key capabilities include:

• swim and resort wear
• street and urban wear
• surfwear
• children’s wear
• lingerie
• evening wear
• accessories

Cosmetics

Australia is known for its bodycare, pampering, hair removal, hair care and salon products, and well as cosmeceuticals and dermatologist lines, and lanolin-based products.

Australian products have an international reputation for being clean and green. The harsh Australian climate has driven innovation and Australia is highly respected for its sun protection products recognised for their adherence to stringent standards as well as its anti-ageing products.

Skincare and cosmetic brands include:

• Natural skin care – Jurlique, Redwin, Aesop, The Natural Source, Natio
• Aromatherapy - Judith White, Coral Moon and Bloom
• Bodycare and pampering products – Mor, Femme Fatale, Becca, Nvey and Trelivings
• Hair removal – Lifeforce Pty Ltd and Lydia Jordane

Jewellery

Australia has significant gold mining and refining capacity and is a leading supplier of gold to the Indian market for further processing, Australia also has unique gemstones (eg opals), sapphires, diamonds and pearls which are exported globally and finished into unique pieces.

Australian jewellery designers are known for their contemporary outlook in design and in using precious and non-previous metals and stones.

Homewares and Furniture

Australian gifts and homewares differentiate from other products on the market with original design and innovative features.

With unique timbers such as the Victorian Ash soft wood and Western Australian Jarrah hard woods, Australian furniture is considered to be value for money with high quality and finish.

Franchising

The Australian franchising sector has around 960 business format franchises in Australia with an estimated 62,000 units operating and employing around 430,000 people. Almost half of Australian franchises are in the retail sector (food and non-food), followed by property and business services (21 per cent) and personal and other services.

Australian franchises adhere to strict industry codes of conduct on par with world''s best practice. Many Australian franchise systems have been operating for more than ten years in Australia and have successfully been adopted in overseas markets. Around 27 per cent of Australian franchise systems have international operations, contributing millions of dollars in export income from royalties and franchise fees.

This track record enables Australian franchise systems to be effectively adapted to local market requirements.

Key areas of capability

• Retail food such as coffee shops, cafes, juice/salad/noodle bars
• Retail non-food such as homewares/home storage
• Business services, such as financial planning, tax agents
• Personal services, such as fitness training, beauty treatments
• Home services, such as home maintenance/renovation

Key resources and links

www.pugglekids.com – showcase of Australian children and babies products
www.australiannaturalhealthcare.com - Australian Natural Healthcare Directory
www.jaa.com.au/jaa/home.php - Jewellery Association of Australia
www.fiaa.com – Furniture Industry Association of Australia
www.insideretailing.com.au – Retail trends
www.franchise.org.au – Franchise Council of Australia
www.franchise.net.au – Franchising Magazine
www.franchise.org – International Franchise Association

Australian Trade Commission services

Australian Trade Commission (Austrade) has a network of staff across India who can assist Indian companies to identify Australian expertise and connect you with the right people to expand your business.

Utsav Australia is an Austrade initiative to raise awareness of Australian capability in India.

If you are thinking of expanding your business and would like more information on how to do business with Australia visit the Austrade website: www.austrade.com or email Austrade on: utsavaustralia@austrade.gov.au